RESEARCH: A Nevada tailor named Jacob Davis came up with an improved design for making denim jeans, which were already popular with farmers and working men of all types. The problem with denim jeans was that the pockets always ripped out from people jamming their hands in the pockets. Davis came up with a solution to that problem, and that was to put copper rivets at the stress points of seams, such as at the pockets, and at the base of the fly. He didn't have the $80 required to file a patent, so he approached Levi Strauss to finance the venture. Struass was a successful San Francisco businessman, selling denim and canvas pants to miners. Davis' improvement to Levi's already sturdy jeans turned them into an icon.
Tuesday, December 4, 2007
Levi Strauss Jeans
RESEARCH: A Nevada tailor named Jacob Davis came up with an improved design for making denim jeans, which were already popular with farmers and working men of all types. The problem with denim jeans was that the pockets always ripped out from people jamming their hands in the pockets. Davis came up with a solution to that problem, and that was to put copper rivets at the stress points of seams, such as at the pockets, and at the base of the fly. He didn't have the $80 required to file a patent, so he approached Levi Strauss to finance the venture. Struass was a successful San Francisco businessman, selling denim and canvas pants to miners. Davis' improvement to Levi's already sturdy jeans turned them into an icon.
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