Tuesday, December 11, 2007

Volkswagen - Counterculture

Advertising: The ’60s as the Good Old Days

IF you remember the ’60s, as a popular saying goes, you probably weren’t there. No matter. Madison Avenue is taking you back with a skein of campaigns celebrating sights and sounds of the decade. The ads are filled with images like Volkswagen buses festooned with groovy graffiti, daisies and other power flowers, peace signs, psychedelic drawings in DayGlo colors and hair, long beautiful hair, shining, gleaming, streaming, flaxen, waxen (to quote a lyric from the era).

COMMENT: What is most intriguing about the trend is that the ads present many of the contentious aspects of the ’60s — the protests, the hippies, the challenge to authority.

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