SALES PROMOTION

The Comic Book Is Back, in Luxe Coffee-Table Form

Publishers are discovering a market for high-end, high-priced collections of comic books, especially as movies about superheroes revive interest.Two years ago, David Gabriel, a senior vice president at Marvel Comics, publisher of Spider-Man and the X-Men, was sitting in the company’s Fifth Avenue offices with a few colleagues trying to come up with a product tie-in for the Fantastic Four film to be released that summer. The oversize coffee table-style 848-page book reprinted the first 30 issues of the original Fantastic Four, the comic created by Stan Lee and Jack Kirby in 1961. The book, which weighs 5.4 pounds, would retail for $99.99.

COMMENT: The comic industry as a whole has rebounded by the demand for high-end collections by an aging audience (selected target market) nostalgic for the comics of its youth. This reflects the demographic segment of the consumer.

Revenue Magazine - The Performance Marketing Standard

The first publication devoted entirely to the world of affiliate marketing. Website: http://www.revenuetoday.com/

Where the focus is everything about online marketing, including key business strategies, innovative marketing methods, effective online advertising techniques, emerging advertising trends in technology and much more.

NBA All-Star 2008 SWEEPSTAKES

NBA All-Star Sweepstakes
Enter for a chance to win a trip to the NBA All-Star Game in New Orleans!
The Grand Prize Package Includes:

*Roundtrip air travel on Southwest for winner and guest

*3 nights hotel accommodations, double occupancy

*NBA All-Star Game tickets for winner and guest

*NBA All-Star Saturday Night tickets

*NBA Jam Session tickets*Chance to play H.O.R.S.E with NBA Player or Legend

*Officially licensed NBA All-Star Merchandise

COMMENT: This is an example of sales promotion (a bit of place marketing too) as to help to build brand equity and enhance their customer relationships.

Anticipated Fight - EVENT MARKETING

Promoter Don King has put together what will be a much-anticipated fight between Felix Trinidad, left, and Roy Jones Jr., right at New York's Madison Square Garden.

Event Marketing/Mix - BOXING (PRODUCT)

"UNDEFEATED" — WBC world and Ring Magazine welterweight champion "Pretty Boy" Floyd Mayweather will met world junior welterweight and Ring Magazine champion Ricky "The Hitman" Hatton for the WBC world welterweight and Ring Magazine championships Saturday, Dec. 8 at MGM Grand in Las Vegas.

COMMENT: PROMOTED by Golden Boy Promotions and Mayweather Promotions, and SPONSORED by Rock Star Energy Drink, Tecate Beer and SOUTHWEST AIRLINES, the fight will be produced and DISTRIBUTED live by HBO Pay-Per-View (pricing).

Great example of a marking mix!

PERSON MARKETING - Promotional Campaign

Oprah and Obama in Des Moines
Ms. Winfrey stepped into American politics as she has never done before, opening a three-state tour in her quest to support the presidential bid of Senator Barack Obama.

COMMENT: Operah Winfrey engaged in support of the presidential bid of Senator Barack Obama in person marketing to expand his audiences, improve political awareness and enhance his images among potential voters.

TIGER WOODS - Integrated marketing Communications

NIKE GOLF to gain a competitive advantage relies on a broad mix of promotional efforts in marketing its products, which includes TV commercials, sweepstakes, tie-ins with Starwood Hotels and promote company website. Identifying any deviations the plan of action and suggesting improvements completes the IMC system.

PROMOTION - Online marketing tool

southwest.com Nationwide Sale $49 to $99 one-way!

Travel on a Tuesday or Wednesday.Book 14 days in advance and by December 17, 2007. Travel December 11, 2007 through March 7, 2008.

COMMENT: The above sale promoto stategy allows consumers to purchase discounted airline tickets online on non-popular days as to encourage shoppers to purchase this specific brand based on price. This will create a desire to purchase and stimulate sales by informing, persuading and influencing a purchase decision.

EVENT MARKETING & Sponsorships

Southwest Airlines invites you to come and experience the fun!

*The 2007 Magnificent Mile Lights Festival presented by Harris (Chicago, IL)

*The Smithsonian Asian Pacific American Program *Vietnamese American National Gala™ 2007 (Houston, TX)

*The Quince Girl & Latino Bridal Expo *The Giving LUV, Saving Lives Campaign *Dándole Alas a Tu Éxito/Giving Flight to Your Success

*Southwest is proud to sponsor the Kirk Franklin "HERO" Tour.

*National Aquarium in Baltimore *National Baseball Hall of Fame and Museum (Cooperstown, NY)

*Naismith Memorial Basketball Hall of Fame (Springfield, MA)
*National Hispanic Cultural Center (NHCC)

COMMENT: Southwest Airlines is sponsoring the above short term events. They have partnered with not-for-profit and profit-seeking firms to advertise and attract attention for participation.