NBA All-Star 2008 SWEEPSTAKES

NBA All-Star Sweepstakes
Enter for a chance to win a trip to the NBA All-Star Game in New Orleans!
The Grand Prize Package Includes:

*Roundtrip air travel on Southwest for winner and guest

*3 nights hotel accommodations, double occupancy

*NBA All-Star Game tickets for winner and guest

*NBA All-Star Saturday Night tickets

*NBA Jam Session tickets*Chance to play H.O.R.S.E with NBA Player or Legend

*Officially licensed NBA All-Star Merchandise

COMMENT: This is an example of sales promotion (a bit of place marketing too) as to help to build brand equity and enhance their customer relationships.