southwest.com Nationwide Sale $49 to $99 one-way!Travel on a Tuesday or Wednesday.Book 14 days in advance and by December 17, 2007. Travel December 11, 2007 through March 7, 2008.
COMMENT: The above sale promoto stategy allows consumers to purchase discounted airline tickets online on non-popular days as to encourage shoppers to purchase this specific brand based on price. This will create a desire to purchase and stimulate sales by informing, persuading and influencing a purchase decision.
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