Time flies when you're having fun!
More than 36 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies almost 100 million passengers a year to 63 great cities all across the country, and do it more than 3,300 times a day.
COMMENT: Where they right? I will find out if there marketing efforts were customer driven OR NOT!!
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