Accounting Firm Hires Celebrity Spokesman
J.H. Cohn accounting firm hired New York Yankees manager Joe Torre to be their celebrity spokesman in 2006. Torre is part of a $6 million advertising campaign that will be spread over three years. The Roseland, N.J.-based firm has annual revenues of $143.4 million, 96 partners, 722 total staff and eight offices.
COMMENT: This marketing efforts are designed to raise long-term brand awareness, not sales.
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